Email Marketing – what should I use???

Mailchimp, Aweber, Convertkit, ActiveCampaign…. The list goes on.  CRM (Customer Relationship Management) software and autoresponders abound with wildly varying price points and feature lists.

So What Should You Use?!?!

I DON’T KNOW

Here’s a better question, what do you want to do with your contact list? Here’s another pertinent factor – How old is your business? / How big is your list? / How quickly do you want to grow?

Sorry, that was three in one, but they affect the ultimate outcome of your decision, so actually not sorry. I can’t tell you what software you should use, not without getting to understand you and your business. But here’s a list of questions you should be asking yourself.

• What’s your budget?

• Do you want to grow your list through contact forms and social media marketing?

• Are you emailing out blog posts?

• Are you mainly contacting customers who’ve already paid?

• Do you have somebody who can administer the system, internal or otherwise?

• Do you like manually sending emails? /Do you need automated email sequences?

• Will you use reporting? (Are you using it now?)

• Do you need form building?

• Do you want site & event tracking?

• Lots of integrations?

If you’re a new business, have a low budget and are mostly sending emails manually – you could just use Mailchimp. It’s cheap and should have most of the features you need.

If you’re looking to grow quickly you should look for a solution with solid contact forms, site & event tracking and good automation systems. Convertkit, ActiveCampaign, and Aweber might fit the bill.

All of these solutions – ALL OF THEM will need maintenance.

Can you do that? Are you prepared to learn?

Or is this the one thing you might be better off handing over to a T-VA?

You can always contact me if you need help answering those questions.

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